The heartbeat of your company is your clients. Without your clients you do not have a company. The heartbeat of your company is your products that match your clients’ requirements. And without that you don’t have a company. The heartbeat of your company is your employees who diligently ensure that your products match your clients needs.
The heartbeat is the connection, the link, the causal effect between the these three, and making this work.
Keeping the heartbeat of your company means looking after your clients, your employees and ensuring the right product matches your client’s needs.
It is simple. Keep the heartbeat.