Strategists see what others don't see. Not everyone is a strategist.
In collaboration with the Neuroscience Institute at the University of Cape Town (UCT), we tested strategic decision-making with young executives. From corporates to entrepreneurs.  We wanted to know if strategic coaching can really alter the way we think strategically. So together we planned and strategised, moving departments around on a white board, trying to figure out what fit would work best for each exec.
Then we measured brain activity through EEG to see if alpha band activity would really increase through this exercise. And it did. The results were promising!
Companies who are strategic now, will be A LOT MORE profitable than those who are planning only for to...